With the popularity of the World Wide Web comes some confusion about what formats and requirements are needed for printing images. Printing requires a much higher quality and resolution than necessary for web-based images. Most photos and graphics should be at least 300 dpi (dots per inch) resolution -- at FINAL SIZE -- and should be in CMYK or at least RGB color mode. Lower resolution color modes such as the .gif format’s Indexed (8-bit) color mode don’t carry enough color detail to print well.

So, for the most part images taken off your web site don’t look as good as those created specifically for printing. (If you have any questions or uncertainties about this please call us, we’ll be happy to answer your questions.)

Remember to always include your images with your job -- even if your software allows you to imbed them into your file. If you are working in Photoshop it often helps to include a copy of your work file with all of the unflattened layers and effects. This can help save you time and money if there are any problems printing your files.

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